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Summary: Doctors and staff from a British hospital were having difficulties treating life-threatening asthma attacks because they were either not aware of or were not using existing asthma treating guidelines. A 32 year old doctor sang the asthma guidelines as lyrics to the song “Breakfast at Tiffany’s,” which was tailored to the specific demographics of that hospital. Although the concept is simple, and many medical students have made songs to memorize information, the video was extremely successful. All of the doctors from the hospital knew the asthma guidelines two months after the video was released and 80% of the staff actually used them. The video cost nothing to make and was distributed for free by cell phones and social media.

Think About:

1. How can social media aid in training healthcare staff?
2. What is social media’s place in medicine?

Video, For More Information: http://www.youtube.com/watch?v=qj0PEn79Cuw#t=108

Original Article, For More Information: http://www.npr.org/blogs/health/2013/09/10/221025847/breakfast-at-tiffanys-improved-doctors-asthma-treatment